Opinion: Why Apple’s iPad ad hit such a nerve
Apple is apologizing: that ad for the new iPad Pro with the all-powerful hydraulic press squeezing every element of culture and human experience into one wafer-thin device may have been a tad ill thought out. The ad, set to an old Sonny and Cher song, “All I Ever Need Is You,” seems to celebrate the destruction of human creativity, as we see a piano, a sculptured bust, all manner of art supplies, cameras, a television and more, being violently crushed. After the ad sparked a swift backlash, Tor Myhren, Apple’s vice president of marketing, said: “We missed the mark with…